Selling Today Creating Customer Value

by Gerald L. Manning

Reality Selling Today Video Series. In response to high demand from instructors, the Reality Selling Today Video Series, introduced in the eleventh edition, was expanded. The twelfth edition offers five new video sets with accompanying chapter-opening vignettes, case problems, and role plays that demonstrate to students how recent college graduates are using their selling skills to pursue rewarding sales careers. A comprehensive listing of these videos is presented in Appendix 1. New Selling of America Videos. New videos include: The Evolution of Sales Re-Inventing the Sales Person We Learned That in College American Sales History The Art of Selling Academic Alliance

Genres: School, Business

Paperback

First published January 1, 1994

Reviews

[Joe Cole · Rating 5 out of 5]

This is require textbook for my class. However, I found that both 10th and 11th editions are almost the same content. So, i bought this 10th edition and save more than U$70 :)

[Louis]

good

[CATHERINE · Rating 3 out of 5]

As a textbook easily understandable concepts, clear graphics and breaks down ideas well.