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Image Makers: Secrets of Successful Advertising
6 1/2 By 9 1/2" Psychosalesmen skilled in exploiting the fears and weaknesses of modern society. calculating technicians, isolating the vulnerabilities of each segment of the population and transforming items into 'wonder packages" that people believe they cannot live without. 242 pages
288 pages, Hardcover
First published November 12, 1984
15 people want to read
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Displaying 1 - 2 of 2 reviews
July 17, 2017
Una bona introducció a les tècniques de venda de Madison Avenue, y alguns exemples de campanyes encertades i fallides de les grans companyies. Fa una sèrie de prediccions sobre la publicitat, i com va estar escrit a començaments dels 80, permet veure en què va encertar l'autor, i en què va errar-la.
July 12, 2020
Muy buena información acerca de algunos pioneros de la profesión.
Displaying 1 - 2 of 2 reviews