42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership

by Mitchell Levy

This book will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether the author writes the book themselves, had their clients/partners provide content, or had it ghostwritten, you will be informed and inspired by the stories and lessons of others' successes with books. The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com and other bookstores as well as personally delivering their books to clients/prospects really helped to drive the impact of their message. If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, this book is an invaluable read as it will help you catapult your success.

144 pages, Paperback

First published January 1, 2009

Reviews

[Jacob · Rating 5 out of 5]

I found this book very valuable especially for writers, authors and publishers. It contains real-time information that would really help how to improve your sales and even countless business opportunities. It has some successful authors' views and insights that made them achieve their goals.

[Curt · Rating 3 out of 5]

i think i already knew all the stuff in this book