Kiss & Sell: Writing for Advertising

by Robert A.B. Sawyer

Kiss & Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.

184 pages, Paperback

First published August 28, 2004

About the author

Recently self published book of poems: American Lullaby. .

A new book published:American Lullaby: Edition Bilingüe Con Nuevos Poems at amazon: https://amzn.to/2KLytB1

Reviews

[Nodee03 · Rating 3 out of 5]

a good book to remind you of the basic rules. I wouldn't recommend it newbees though. Those who wants to start a career in writing for advertising should learn the how write first before reading this book

[Pink Wine · Rating 4 out of 5]

To begin with writing a story, you need to understand the basics of writing a good and successful story. You need to know why the story that sells well, sells well! and what are the reasons that an upcoming writer must keep in mind. Advertising is similar to writing a story, you have to involve a concept which intrigues your customer.
Beautiful and elaborate book, describes and provides a healthy insight about the world of advertising. It focuses majorly on the importance of copy writing and how it can vary from brand to brand. Although this book only talks about the successful advertisements, I would have loved to read few examples of negative advertising that have sold well, because of the pathetic way of approach.
This book sure is a guide for students as well as professionals at every step of working with design and understand why and where we advertising fails at times and what are the various ways of approach that could be used.