We all want more sales, with customers who buy often and spend a lot.
But most store owners are struggling to get more than a few sales through online advertising, if any at all.
Some get a lot of clicks, but no conversions. Some get great engagement, but low traffic. Others get a quick sale or two and then nothing for months.
These people end up feeling hopeless, with a ton of questions and no answers.
For over a decade, Daniel Larsen has asked and answered these questions for himself and others. He has helped countless people build the fundamental foundation to consistently profit from their ads.
Whether you are new to Facebook® advertising or have spent thousands with few results, you owe it yourself to build that same foundation.
The questions and answers in this guide will help you start off on the right foot, or to fix the leaks in your existing efforts.
The knowledge shared in this guide If you're wondering if you should just give up on ads, don't. Ask and answer the fundamental questions first.
This guide has been updated for 2022-23 and beyond, as Fb and Instagram® advertising have changed significantly. With iOS privacy changes, ad pricing increases, and a shifting user landscape, now more than ever it's important to build on a strong foundation.
The answers in this guide are not flash-in-the-pan solutions that will come and go. They are contemporary but timeless. They focus on why people buy, and how you can reach them and make them buy from you over anyone else. And they will help you do that, no matter what changes with Insta or Facebook® (Meta®)