Laugh and Learn Sales Letters 1

by Daniel Farb

This title is part of the UniversityOfHealthCare/ UniversityOfBusiness Interactive Training Library, which offers authoritative, clearly written material in an interactive form for better comprehension and documentation of completion. Solid learning about sales letters intersperses the humorous mistakes of a pharmaceutical/medical device salesman as he learns how to write sales letters. You will enjoy yourself while learning how to write. You will learn principles of the strategy of writing letters, the parts of a letter, specific letter types, such as the apology letter, the request for information letter, the giving information letter, the new product letter, and more, common mistakes in letter writing and etiquette, letter formatting and basics of reports and executive summaries. Estimated time: 2-4 hours. 175 pages. You must have Internet Explorer 4.0 or higher running on your computer. Supported operating systems are Windows 95, 98, 98 SE, ME, 2000, or XP. You will need Internet access to e-mail us your unique key and receive a password key. License is for one user on one computer.

175 pages, CD-ROM

First published August 20, 2003