Currently, Web3 technologies such as dApps, smart contracts, NFTs, the metaverse, DeFi, GameFi and cryptocurrencies are primarily used by a crypto-native minority group.
In order to fully realize the potential and become mainstream, the Web3 ecosystem
- movefrom speculation to utility, - createmore innovative use cases that will introduce Web3 to the masses, and - resolve usability problems that prevent Web3’s adoption by average internet users who may not know how to set up a wallet, buy cryptocurrency, stake tokens, or mint NFTs.
To overcome these challenges, UX designers, business analysts, marketing professionals, brand executives and product management teams should have knowledge
- Community Building & Engagement, - Web3 UX Design Process, - Purposeful dApp Development Principles, - Web3 UX Design Standards and Principles, - Metaverse UX, and - Creator Economy and 3D Thinking.
This book explains each of these knowledge areas with real-life examples, case studies, international standards, principles, tools, and techniques.
The book also aims to guide users to seek inspiration from the perspectives of ancient wisdom, philosophy and art in creating “the new” in the age of the creator economy.
Emrah Yayıcı is a best-selling author on amazon.com and keynote speaker in the fields of business analysis, design thinking and Web3 UX.
He and his colleagues at UXservices help companies to build Web3 editions of their businesses by using blockchain-powered technologies such as dApps, smart contracts, NFTs, the metaverse, DeFi and GameFi. They organize UXistanbul Conference which is currently the shelling point of global Web3 UX community with members from 35 countries.
Emrah Yayıcı is one of the co-founders of BA-Works. He is contributing to IIBA® (International Institute of Business Analysis) as chapter President.
He is also the co-initiator of ArtBizTech, a strategy + innovation consultancy and incubator based in Istanbul and Singapore and founder of its global non-profit arm bang.Prix that supports projects intersecting art, science and technology.
Emrah Yayıcı started his career as a technology consultant at Accenture. Afterward he led global enterprise transformation projects at Beko-Grundig Electronics. He has been contributing to Keytorc Software Testing companies as a co-founder.
He is sharing his experience with books, trainings and keynote speeches.
“To live into the future means to leap into the unknown”.
It’s a good book for designers that are new to web3, it talks about topics like: - Understanding the target audience, people that are internet natives and have no distinction between physical and digital identities - Community building and engagement, bringing concepts like (MVC before the MVP) and how to create a shared purpose - How to create authentic purposeful dApps and also how to apply design concepts to it - Also talks about metaverse and 3D thinking
Overall, I’d say it highlights the mindset that web3 invites you to adopt — one that’s connected, purpose-driven, and more experimental. Designers play an important role in helping new users understand and engage with this world more easily.