This book focuses on step-by-step practical guides for PLS-SEM data analysis using the SmartPLS 4, including 1. Analyzing mediation models , 2. Analyzing moderation models using the two-stage approach , 3. Analyzing moderating effects using the multigroup analysis , 4. Analyzing multiple-order models , and 5. Analyzing formative models . Concepts are explained in detail with 11 step-by-step hands-on research examples to enable readers to carry out confidently each stage of the research and the PLS-SEM data analysis The book is a useful teaching and learning tool for research courses. Exercises are provided at the end of each chapter to reinforce readers’ understanding of the chapter.
This book is listed in SmartPLS.com as one of the resources for SmartPLS.
Date of original August 2022 Date of the latest January 2023 ______________________________________________________________________