Global Communication: Theories, Stakeholders, and Trends

by Thomas L. McPhail

This ground-breaking book portrays international communication from differing perspectives by examining a number of major trends, stakeholders, and global activities emerging in the communication field. Using major media stakeholders like CNN, MTV, AOL/Time Warner, BBC, and the music industry, Global Communication provides new insights into the international factors affecting media. The book is organized around two main electronic colonialism and world system theory. Electronic colonialism outlines the global impact and significance of trends across the communication sector, while world system theory categorizes the nations into three levels-core, semi-peripheral, and peripheral nations-in terms of global hardware and software production. The book concludes with a discussion of the potential impact of industry changes and the blending of old and new media. For anyone interested in international communication.

288 pages, Paperback

First published September 11, 2001

Reviews

[Didin Dimas · Rating 2 out of 5]

I read only some pages on it. Since I'm not a media-kinda person so i don't put much interest on it.

In pages i've read, the book discussed, a lot, about media (both written or electronic). They gave some data about how media affects Glob Com and so on.

I'll try my best 2 finish this book.