A Beginners Guide to the Platform Business Model: The business model that Amazon, Google, Apple, Microsoft, and Facebook share and that you are missing out on

by J.H. Pii

If you want to generate passive revenue, multiple cash flows, control your industry’s innovation, know more about your customers and market trends, and steer your competition to your favor, then keep reading. Everywhere you look you see platforms. You must buy a gift, you do it on Amazon or a used one on eBay, using either your credit or debit platforms. You must go somewhere and do not have your car; you go with Uber or Lyft, maybe rent one on platforms. Most of your social life is done on either direct messages, Facebook, or Twitter, platforms. When you need to unwind from a hard day’s work you fire up either Netflix, HBO, or some of the other myriad of platforms. While ordering food to arrive from either UberEats, JustEat, or Deliveroo, you guessed it, platforms. Even that you are seeing this on a platform is a shiny irony in of itself. The platform business model is not new. It can be traced back to the agricultural revolution of farmers markets. But through a digital transformation, of putting your business into an online platform, substantial benefits will start to show. You will experience significant organic growth; you will gain organic insights into your market, industry, and customers to directly aid you in your R&D and strategy development; you will through your independent producers on your platform be able to control compatibility and standardization in your industry’s production, and thus the larger innovation direction. In other words, you will be able to steer competition in your industry to your favor. All the big technology platforms are doing it and shovel in revenue and more cash flows, followed by extensive unique market information – you are missing out if you at least are not considering what the platform business model can do for you. But with everything there are complications. A platform is the meeting place of independent producers and individual consumers. But the producers do not come if there are no consumers, and the consumers do not come if there are nothing to purchase on your platform. How do you get over this interdependency? How do you manage both an independent producing side and your private consumer side? Are you hands-on or hands-off? Where in the platform business model are the pitfalls? This book will give you the answers to all those questions and then some. It is meant as a thorough introduction to the platform business model – to show you the model, its benefits, the challenges; ultimately for you to see if you should launch one, or if it would be a grave detriment. • Get acquainted with the platform business model and discover if you are missing out on it • What category of the platform business model would suit you best? • You will be able to answer the question of how do you get the independent producers if you cannot get customers and vice versa? • Whether you should or should not launch a platform, in this book you will know how to determine that • You will know how the platform business model can both bring you soft and direct control over your industry and your competitors • You will know what unique alteration the platform business model hold, that few know about – not even the big technology platforms • You have heard of ‘Too Big To Fail’, but here you will discover ‘Too Big SO You Fail’, and how to avoid it • In this book you will discover what the business model is, how to launch it, when not to launch it, how to manage it, and if a unique variant of the model is more for you I have done the research; I hold two master’s degrees in international business and management.

76 pages, Kindle Edition

Published March 5, 2021