Children, Media and Consumption: On the Front Edge

by Karin M. Ekström (Editor), Birgitte Tufte (Editor)

Children's and adolescents' importance as actors on the market has grown successively the past four to five decades. Nowadays, young people are exposed to a steady stream of commercial messages directed specifically to them. Television still has a unique position as an advertising medium, but advertising directed to youthful viewers is more and more prevalent on the Internet and mobile phones, as well. Many computer games, cartoons and programmes are a form of advertising in themselves inasmuch as they are the vehicles for 'merchandising' to youthful viewers. Product trade-marks and logotypes are a nearly universal lingua franca today, a vocabulary shared by young of all classes in a good part of the world. The aim of the yearbook 2007 is to shed light on these new trends and global developments in relation to young people, consumption and media. Place of Göteborg Publishing Nordicom Year 2007 Number of 356 ISBN 9789189471511 Se

356 pages, Paperback

Published December 30, 2007