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Global Marketing for the Digital Age: Globalize Your Business with Digital and Online Technology

Book by Bishop, Bill

272 pages, Paperback

First published March 1, 1998

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Bill Bishop

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Profile Image for Krzysztof.
23 reviews2 followers
March 6, 2010
Quite a nice book to read just for fun. Unfortunatelly I don't think that it may be very useful for people interested in creating internet-based businesses. The observations and recommendations of the author are very general - probably someoone who is a bit more interested in internet business won't find new ideas here. So I will recommend it only as a guide to the global marketing for people new to this topic.
Displaying 1 - 1 of 1 review