Sedgwick has identified a number of issues and subjects where he believes the BBC takes up a position, and reports issues in such a way as to back up that position.,
He demonstrates, with multiple examples, that the BBC consistently reports matters in ways which support their pre-conceived notions on these matters.
Three examples: Donald Trump is someone the BBC never has a good word for: the BBC were desperate for evidence supporting the idea that Trump was a sort of Russian agent. The Mueller report rubbished this theory. The BBC was a major propagandist for Remaining in the EU (without ever giving a coherent reason why people should want to remain in the EU), and after Brexit kept coming up with increasing absurd reasons why Brexit was a mistake. The BBC keeps running stories about global warming, but never asks questions about how none of the predictions about rising seas, failing crops, climate refugees etc ever come true.
Sedgwick gives examples of how people complain about the BBC's inaccurate reporting, and the anodyne replies they send out (if indeed they reply at all). It's always, "We're right, you're wrong". He shows how he trapped the BBC himself when questioning one of their comments - relating to a remark by Emily Maitlis about Trump's visit to Britain when he was president 2016-2020.
There's a lot in the book about the BBC's coverage of Covid. Sedgwick argues that the BBC (eg) disparaged the use of the drug Ivermectin to treat Covid, and implies that they gave good publicity to medicines promoted by Bill Gates - who had given a lot of money to the BBC foundation. I'm not sure if he makes these points as effectively as he does those about Trump, Brexit, climate etc.
However. one thing is certain: whatever horse the BBC backs, it's always the wrong one. And once it has backed it, it keeps insisting it has won, irrespective of evidence to the contrary. And it gets away with it because the public trust the BBC to tell the truth, as at one time it did.
I once wrote a letter of complaint to the BBC. It related to a programme about the death of English student Meredith Kercher in Perugia in 2007. The BBC programme, which effectively stated that American Amanda Knox was one of the murderers, contained a series of inaccurate statements and omitted much vital evidence. I noticed that the person whose name featured most prominently in the credits as maker, editor, whatever, of the programme was an American woman who had already written a book which guilted Amanda Knox, and who therefore very unlikely to give a balanced view of the event. My letter pointed this out, and also listed some of the errors and omissions. And I duly received from the BBC a letter which said, "We're right, you're wrong". Where do you go from here?
Sedgwick makes his points very well, though I felt that at times he wields the sledgehammer a bit too freely - he tends to keep making the same point. Still, we need books like this. I understand he has written others.