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The Conscious Communicator: The Fine Art of Not Saying Stupid Sh*t
Once upon a time, companies stayed out of social justice and diversity, equity, and inclusion (DEI) situations. Today, customers and employees expect to be seen, heard, and valued. They expect businesses and their leaders to be transparent about DEI efforts, take a stand on social justice issues, and demonstrate how they're making the world a better place. Misalignment between what a company says and what it actually does destroys credibility and leads to a host of other consequences, including brand reputation damage, high attrition, difficulty attracting talent, lawsuits, boycotts, loss of market share, and more.
DEI and social justice communications is a new and required skill set for communicators. The key to success is to embed them in your processes from the very beginning. We must acknowledge unconscious bias and learn to think and act beyond ourselves and our own limited experiences.
This book helps organizations answer the why, what, when, and how to communicate DEI and social justice subjects. In the book, Stovall and Clark introduce the DEPTH model, a framework and practical tool to help companies craft DEI and social justice and communications aligned with their mission, vision, and values - consistently, proactively, and in ways that are powerful rather than performative.
DEI touches every part of the organization beyond communications, from marketing to sales, human resources to technology. Social justice is no longer something that happens 'out there, somewhere.' In this groundbreaking book, Stovall and Clark lay out the elements of a DEI and social justice communications strategy and a roadmap that will help your organization effectively use a DEI lens to inform all of its work and interactions. The business world has the best potential to usher in change that's long overdue - and now is the time to do it.
DEI and social justice communications is a new and required skill set for communicators. The key to success is to embed them in your processes from the very beginning. We must acknowledge unconscious bias and learn to think and act beyond ourselves and our own limited experiences.
This book helps organizations answer the why, what, when, and how to communicate DEI and social justice subjects. In the book, Stovall and Clark introduce the DEPTH model, a framework and practical tool to help companies craft DEI and social justice and communications aligned with their mission, vision, and values - consistently, proactively, and in ways that are powerful rather than performative.
DEI touches every part of the organization beyond communications, from marketing to sales, human resources to technology. Social justice is no longer something that happens 'out there, somewhere.' In this groundbreaking book, Stovall and Clark lay out the elements of a DEI and social justice communications strategy and a roadmap that will help your organization effectively use a DEI lens to inform all of its work and interactions. The business world has the best potential to usher in change that's long overdue - and now is the time to do it.
- GenresBusiness
258 pages, Hardcover
Published September 7, 2022
12 people are currently reading
78 people want to read
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Displaying 1 - 3 of 3 reviews
May 18, 2023
An insightful read that gives perspective on DEI and the DEPTH model as vital elements to our work environments, practices, and behaviors. I'm enjoying learning more about how I can be a better ally and ensuring I support, and create, an inclusive, safe space for my colleagues, both current and future. Definitely recommend and I'll likely re-read this again and again.
March 17, 2023
This book is EXCELLENT! I took some time to read it to allow the content to sink in and I'm sure I'll be referring to it again and again. Although it's designed with communication professionals in mind, the lessons it teaches are good for a far wider audience.
The subtitle "Adding DEPTH to your organization's communication" is a mnemonic for their model: Deliberate, Educated, Purposeful, Tailored, and Habitual. "It poses a series of questions about what we're going to do, why we're going to do it, and how we will talk about it. It helps us make better commitments because it helps us delineate between what we should or shouldn't be stepping into in the first place."
The book also clarifies the distinction between performative DEI and authentic efforts and actions that lead to DEI outcomes. "What we plant, we grow. For DEI to be an outcome, it has to be part of what we do. If we want DEI as a result, it has to be a part of our processes."
This book provides helpful, practical guidance on how to bake DEI into your communications and, frankly, into your organization. I heartily recommend it.
https://theconsciouscommunicatorbook....
The subtitle "Adding DEPTH to your organization's communication" is a mnemonic for their model: Deliberate, Educated, Purposeful, Tailored, and Habitual. "It poses a series of questions about what we're going to do, why we're going to do it, and how we will talk about it. It helps us make better commitments because it helps us delineate between what we should or shouldn't be stepping into in the first place."
The book also clarifies the distinction between performative DEI and authentic efforts and actions that lead to DEI outcomes. "What we plant, we grow. For DEI to be an outcome, it has to be part of what we do. If we want DEI as a result, it has to be a part of our processes."
This book provides helpful, practical guidance on how to bake DEI into your communications and, frankly, into your organization. I heartily recommend it.
https://theconsciouscommunicatorbook....
December 16, 2022
Thank you to Janet M Stovall and Kim Clark for this book. It is a great combination of information, rallying cry, and practical advice to help all communicators understand why we must use a DEI lens in all of our work.
Displaying 1 - 3 of 3 reviews