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Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation
Artisanal. Organic. Fair Trade. Natural. Handmade. Consumers are clamoring for quality and taste, and there is a growing trend toward organic foods and international food. With an annual growth rate of 11 percent, the opportunities to sell and market specialty gourmet foods are greater than ever. Almost 75 percent of the nation's consumers now buy these upscale foods, compared to 64 percent just one year ago.
In "Sell Your Specialty Food," Stephen Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to:
Identify a winning product and its most appropriate markets.Get your product ready to market.Advertise, promote, and sell your product.Create your own success niche. Professionalize your business.Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.
Fully updated and revised, readers will learn about the latest trends in the field, including organics and the green market industry, and so much more to make their business a success.
In "Sell Your Specialty Food," Stephen Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to:
Identify a winning product and its most appropriate markets.Get your product ready to market.Advertise, promote, and sell your product.Create your own success niche. Professionalize your business.Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.
Fully updated and revised, readers will learn about the latest trends in the field, including organics and the green market industry, and so much more to make their business a success.
- GenresBusiness
320 pages, Paperback
First published November 4, 2008
3 people are currently reading
54 people want to read
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Displaying 1 - 2 of 2 reviews
January 3, 2015
Overall I feel like this book is a great resource with lots of information about the nuances of marketing a specialty food product. Although a bit dated now, I feel like it still serves as a great way to better understand what you need to know, and as a platform from which you can research and plan further.
December 8, 2011
Pleasantly suprised and highly recommend this book to anyone considering starting a food business. While the focus is on specialty, there is still a lot of useful information if pursuing grocery or wholesale. Has a lot of details other books miss!
Displaying 1 - 2 of 2 reviews