Viable Vision: Transforming Total Sales into Net Profits

by Gerald I. Kendall

Developed by industry guru and mega best-selling author Eli Goldratt, Viable Vision is a proven strategic plan and approach that lays out the steps to transform an organization's current total sales into net profits within 4 years. This book explains the Viable Vision concept and provides readers the proven frame of reference and roadmap for achieving exponential growth in profits, without relying on minor miracles such as a new product breakthrough.Supported by significant testing and proven results in real companies, it is now conceivable that even large companies can grow profits at double digit rates. Concisely packed with the proven principles of 25 years of scientific research and real-life application, readers will learn about the holistic implementation of constraints management in strategic planning, operations, supply chain/logistics, sales and marketing, project management, technology, metrics and finance. Whether or not you are one of the millions of people who have read "The Goal" or other fine books on the Theory of Constraints, you will gain enormous benefits from reading this book. Viable Vision is a must read for anyone interested in rapidly increasing their company's net profits.

Genres: Business

176 pages, Paperback

First published September 1, 2004

Reviews

[Gene · Rating 5 out of 5]

A book that brings together the state of the art in Theory of Constraints consulting -- much to my surprise, there is an incredibly active research and consulting community around refining and advancing TOC.

This book encapsulates the known best methods, which have come a long way since the Goldratt books of it's not luck and necessary but not sufficient.

A very fast read, and I found it so incredibly alluring that I found a graduate course that teaches the Goldratt Thinking Processes, and enables you to take the TOC Jonah certification exam (now called TOCICO Practitioner Certificate, due to a trademark violation around the term "Jonah").

BTW, that course is at Washington State University, EM526, taught by Dr. James Holt. I haven't been this exhilerated learning something in a very long time -- highly recommended: http://www.vancouver.wsu.edu/fac/holt...