What do you think?
Rate this book
Customer Service Is DEAD: Delivering 6-Star Service In A 1-Star World
Customer service is DEAD!: Mitche Graf, an Author, serial Entrepreneur & expert in customer services , draws on his 35 years of Experience Building Best-in-class Customer care departments and enhancing communications in Businesses of all sizes bring you his innovative "6-Star Service Manifesto" that will revolutionize the way you look at customer service & give you cutting-edge methods for rethinking your Company's Employee Training and Customer service policies in order to increase Customer Satisfaction , put the customer experience front and Centre, and speed up business growth.
You will understand what it takes to consistently provide a "6-Star" experience and ways to ensure that your business is prepared for success
This modern book on customer service teaches The "6-STAR SERVICE Manifesto's" six revolutionary
From the grocery shop to the gas station to the TSR on the phone, there has been a significant change away from placing the customer's needs first in favor of making things simple, quick, and affordable.
If you can demonstrate an unmatched dedication to meeting your consumers' demands, you can outperform your rivals and position your company at the top of the food chain
"Mitche Graf hits a 'GRAND SLAM' in defining his revolutionary 6-Star Service Manifesto. Customer service has hit an all-time low, but his approach on how to renew the customer experience, and in return we get customer loyalty... will bring us back to the belief that in the "Pursuit of Perfection Lies Excellence . " Steve Garvey, Former MLB All-Star & Managing Partner at Garvey Media Group
“There is a spiritual aspect to our lives. When we give, we receive – when a business does something good for somebody, that somebody feels good about them!” – Ben Cohen, CEO Ben and Jerry’s
"If your organization’s idea of customer service is measuring how long you keep people on hold when they call your customer service department, this book is not for you. However, if you want to build fans of your business by delighting your customers, check out Mitche’s ideas."
David Meerman Scott, Author of 12 books including NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY
You will understand what it takes to consistently provide a "6-Star" experience and ways to ensure that your business is prepared for success
This modern book on customer service teaches The "6-STAR SERVICE Manifesto's" six revolutionary
From the grocery shop to the gas station to the TSR on the phone, there has been a significant change away from placing the customer's needs first in favor of making things simple, quick, and affordable.
If you can demonstrate an unmatched dedication to meeting your consumers' demands, you can outperform your rivals and position your company at the top of the food chain
"Mitche Graf hits a 'GRAND SLAM' in defining his revolutionary 6-Star Service Manifesto. Customer service has hit an all-time low, but his approach on how to renew the customer experience, and in return we get customer loyalty... will bring us back to the belief that in the "Pursuit of Perfection Lies Excellence . " Steve Garvey, Former MLB All-Star & Managing Partner at Garvey Media Group
“There is a spiritual aspect to our lives. When we give, we receive – when a business does something good for somebody, that somebody feels good about them!” – Ben Cohen, CEO Ben and Jerry’s
"If your organization’s idea of customer service is measuring how long you keep people on hold when they call your customer service department, this book is not for you. However, if you want to build fans of your business by delighting your customers, check out Mitche’s ideas."
David Meerman Scott, Author of 12 books including NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY
185 pages, Paperback
Published March 14, 2021
About the author
Mitche Graf
27 books1 followerMitche Graf has been a lifestyle entrepreneur for over 35 years and has launched more businesses than some people have hot dinners. He has shown he's got the Midas touch for turning ideas into gold.
From hawking lemonade in the 3rd grade to running 4 companies today, He plans add to his tally of 12 businesses he’s scaled and sold.
He also took a year off from running his own companies to become the President of a professional sports team, a Class A affiliate of the world-champion San Francisco Giants baseball team. In 2019, he led an organizational re-brand that had fans pouring in, boosting attendance by 12%, one of the largest increased in all of professional baseball.
Mitche has launched multiple award-winning restaurants, a bustling catering and events company, a national spice manufacturing business, an award-winning photography studio, and even a night crawler company. Because, why not? He's also founded a national cribbage board company, an award-winning limousine business, a portable hot tub rental service, a drive-through espresso company, an educational products company, a publishing agency, and an athletic fitness testing corporation.
As a radio host, Mitche’s voice can be heard on "The Business Edge Minute" and "The BBQ Radio Show," which air on over 150 radio stations nationwide combined. His quick wit and fast-paced style have made his shows hit the top 1% of all podcasts as well, earning them significant national press.
He’s penned 12 books, covering everything from marketing espresso, to starting a business, to unleashing your inner ninja. His titles include:
"Marketing Your Espresso Business" (1994)
"Power Marketing, Selling & Pricing" (2004) - Best Seller
"The Passionate Life: A Common Man's Dream To Getting Anything You Want Out Of Everything You Do" (2009)
"The Unleashed Entrepreneur: A KickAss Guide To Harnessing Your Inner Ninja, Working Less, & Building The Lifestyle Of Your Dreams" (2018) - Best Seller
"BBQ Unleashed Recipe Book" (2018)
"High Voltage Branding: Go from Ordinary to Extra-Ordinary" (2020)
"The Business Basics BootCamp: The Ultimate Crash Course" (2020) – International Best Seller
"Entertain Like a Pro: Appetizers" (2020)
"Customer Service Is DEAD: Delivering 6-Star Service in A 1-Star World" (2021) International Best Seller
"Snuggles, Kisses & Hugs Have a Party" (written with his 7-year-old daughter Sierra) (2021)
“Put Down Your Freakin’ Phone: Reboot Your Thinking, Transform Your Life, & Conquer The Sky Dragons In Your Backyard” (2024)
The 7-Day Entrepreneur: Turn Your Million Dollar Idea Or Side Hustle Into A Reality In 1 Week
The Greenline Conspiracy: A Jax Bennett Mystery (Mitche's 1st fictional novel- coming April, 2025)
He has taught his high-voltage seminars and workshops to over 105,000 people in 9 countries and nearly every U.S. state (sorry, Maine!). He’s earned his PhD from The School of Hard Knocks, with a major in "Getting Punched in the Face by Failure." His failures have been his best teachers, but he has always come back swinging. From his business highs to bankruptcy in the early 90’s, Mitche has always fought tooth and nail to carve out a niche for himself, regardless of what industry he was dabbling in at the time.
When he's not revolutionizing the business world, Mitche is all about work-life balance. He loves the outdoors, playing guitar, cooking, enjoying good wine, and spending lots of time with his kids.
He volunteers as the PA Announcer for 4 varsity sports at the local high school, and in his free time, you might find him fishing, gold panning, gardening, telling bad Dad jokes, or writing songs with his guitar. He also offers his time as a guest lecturer for local colleges, and teaches a course on Entrepreneurship as well.
Living in a small town in Oregon, Mitche is the proud daddy of three incredible kids, Jaycee, Colton, and Sierra. His household also includes dogs Tilly and Delilah,
From hawking lemonade in the 3rd grade to running 4 companies today, He plans add to his tally of 12 businesses he’s scaled and sold.
He also took a year off from running his own companies to become the President of a professional sports team, a Class A affiliate of the world-champion San Francisco Giants baseball team. In 2019, he led an organizational re-brand that had fans pouring in, boosting attendance by 12%, one of the largest increased in all of professional baseball.
Mitche has launched multiple award-winning restaurants, a bustling catering and events company, a national spice manufacturing business, an award-winning photography studio, and even a night crawler company. Because, why not? He's also founded a national cribbage board company, an award-winning limousine business, a portable hot tub rental service, a drive-through espresso company, an educational products company, a publishing agency, and an athletic fitness testing corporation.
As a radio host, Mitche’s voice can be heard on "The Business Edge Minute" and "The BBQ Radio Show," which air on over 150 radio stations nationwide combined. His quick wit and fast-paced style have made his shows hit the top 1% of all podcasts as well, earning them significant national press.
He’s penned 12 books, covering everything from marketing espresso, to starting a business, to unleashing your inner ninja. His titles include:
"Marketing Your Espresso Business" (1994)
"Power Marketing, Selling & Pricing" (2004) - Best Seller
"The Passionate Life: A Common Man's Dream To Getting Anything You Want Out Of Everything You Do" (2009)
"The Unleashed Entrepreneur: A KickAss Guide To Harnessing Your Inner Ninja, Working Less, & Building The Lifestyle Of Your Dreams" (2018) - Best Seller
"BBQ Unleashed Recipe Book" (2018)
"High Voltage Branding: Go from Ordinary to Extra-Ordinary" (2020)
"The Business Basics BootCamp: The Ultimate Crash Course" (2020) – International Best Seller
"Entertain Like a Pro: Appetizers" (2020)
"Customer Service Is DEAD: Delivering 6-Star Service in A 1-Star World" (2021) International Best Seller
"Snuggles, Kisses & Hugs Have a Party" (written with his 7-year-old daughter Sierra) (2021)
“Put Down Your Freakin’ Phone: Reboot Your Thinking, Transform Your Life, & Conquer The Sky Dragons In Your Backyard” (2024)
The 7-Day Entrepreneur: Turn Your Million Dollar Idea Or Side Hustle Into A Reality In 1 Week
The Greenline Conspiracy: A Jax Bennett Mystery (Mitche's 1st fictional novel- coming April, 2025)
He has taught his high-voltage seminars and workshops to over 105,000 people in 9 countries and nearly every U.S. state (sorry, Maine!). He’s earned his PhD from The School of Hard Knocks, with a major in "Getting Punched in the Face by Failure." His failures have been his best teachers, but he has always come back swinging. From his business highs to bankruptcy in the early 90’s, Mitche has always fought tooth and nail to carve out a niche for himself, regardless of what industry he was dabbling in at the time.
When he's not revolutionizing the business world, Mitche is all about work-life balance. He loves the outdoors, playing guitar, cooking, enjoying good wine, and spending lots of time with his kids.
He volunteers as the PA Announcer for 4 varsity sports at the local high school, and in his free time, you might find him fishing, gold panning, gardening, telling bad Dad jokes, or writing songs with his guitar. He also offers his time as a guest lecturer for local colleges, and teaches a course on Entrepreneurship as well.
Living in a small town in Oregon, Mitche is the proud daddy of three incredible kids, Jaycee, Colton, and Sierra. His household also includes dogs Tilly and Delilah,
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 3 of 3 reviews
March 21, 2021
Enjoyable anecdotes and ideas
This is fun and interesting book but, like other books that tend to be on Unlimited, it has the feel of a lead magnet rather than a deep offer of value. My litmus test is how much I use the highlighter. That's why I gave it 3 stars.
This is fun and interesting book but, like other books that tend to be on Unlimited, it has the feel of a lead magnet rather than a deep offer of value. My litmus test is how much I use the highlighter. That's why I gave it 3 stars.
May 21, 2021
I believe that every employee and business owner in the country should read this book. It will revolutionize the way you look at customer service, and will give you a new set of eyes when it comes to taking impeccable care of your customers!
May 22, 2021
Fun and Informative
I love a book that's both fun to read and informative as well. This certainly rings that bell when it comes to covering the topic of customer experience management. Highly recommended.
I love a book that's both fun to read and informative as well. This certainly rings that bell when it comes to covering the topic of customer experience management. Highly recommended.
Displaying 1 - 3 of 3 reviews