Web Design Basics: Ideas and Inspirations for Working With Type, Color, and Navigation on the Web

by Glenn Fleishman, Jeff Carlson, Toby Malina

Rockport's "Web Site Graphics" series - focusing on separate but critical elements of online graphic design - is now available in one complete volume. This text looks at how designers use colour, type and navigation to create compelling sites. "Web Design Basics" covers all the essentials of site design, from tricks and techniques for uses of colour that attract attention and improve readability, to typographic techniques that engage the eye. It also includes examples of navigation and layout for interactive sites and how to use animated Gifs and fly-throughs.

256 pages, Hardcover

First published September 1, 2002

About the author

I started writing as a child and never stopped. I’ve always been interested in what makes things tick and how to explain that. That led to a career as a technology journalist and how-to article and book author. I’ve written dozens of books over my career in some combination of the two.

In the 2010s, I started publish a series of book that combined printing and type history and technology in a variety of ways. These titles include Not To Put Too Fine a Point on It, a collection of essays and reporting; London Kerning, a look at two magnificent London printing collections and the city’s typographical history; Six Centuries of Type & Printing; and How Comics Were Made, a heavily visual history of the production and reproduction of newspaper comics from the 1890s to the present.

I live in Seattle, Washington, with my family, and drink very little coffee.