Advertising And Integrated Brand Promotion With Coursemate, 7Th Edition

by Thomas O'Guinn

Please Read Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

Genres: Business, School

Paperback

First published February 1, 2002

Reviews

[Caitlin · Rating 4 out of 5]

As far as textbooks go I enjoyed this book! I'm a marketing nerd and though it didn't offer anything groundbreaking to me, it provided great fundamentals about marketing in general and then the specific channels and strategic operations that are a part of it.

[Ottotan · Rating 4 out of 5]

It's spent more time to introduce consumer insight & behavior from marketing respective but lack of practice guideline for IMC