Big Data: A Road Map for Successful Digital Marketing

by Amandeep Singh (editor), Rohit Bansal (Editor), Sandhir Sharma (Editor)

Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing.

Big A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management.

As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

232 pages, Kindle Edition

Published September 6, 2022

About the author

An engineer by profession and a poet by heart, Amandeep Singh writes Poetry, Science Fiction and Children’s Literature in Punjab, Hindi, and English. He has published a pioneering book of Science Fiction short stories titled TutdayTarian di Dastaan (1989) - a new concept in Punjabi Literature at that time. His poems are about love, peace, light, sorrows, separation, and everlasting memories. He draws his inspiration from Gurbani and Sufi Poetry.

He has published the following books:
Tutday Tarian di Dastaan (1989) - Science Fiction stories in Punjabi https://www.amazon.com/Tuttdey-Tarian...
Kankar Pathar (2016) - A collection of poems in Punjabi https://www.amazon.com/Kankar-Pathar-...
Tim Tim Chamke Nikka Tara (2020) - Poems for children in Punjabi https://www.lulu.com/shop/amandeep-si...
Tim tim Chamke Nanha Tara (2021) - Poems or children in Hindi https://www.amazon.com/Tim-Chamke-Nan...
Surahi (2022) - Punjabi Poems filled with the nectar of life https://www.amazon.com/Surahi-Punjabi...
Sitarian on Aggey (2022) - Science Fiction stories in Punjabi https://www.amazon.com/Sitarian-Agge-...

All of the above books are available online.

His website www.punjabikids.org is dedicated to Punjabi Children around the globe, where children can read poems, stories, and other articles in Punjabi.