Visualising Business Transformation

by Jonathan Whelan, Stephen Whitla

Business transformation typically involves a wide range of visualisation techniques, from the templates and diagrams used by managers to make better strategic choices, to the experience maps used by designers to understand customer needs, the technical models used by architects to propose possible solutions, and the pictorial representations used by change managers to engage stakeholder groups in dialogue. Up until now these approaches have always been dealt with in isolation, in the literature as well as in practice. This is surprising, because although they can look very different, and tend to be produced by distinct groups of people, they are all modelling different aspects of the same thing. Visualising Business Transformation draws them together for the first time into a coherent whole, so that readers from any background can expand their repertoire and understand the context and rationale for each technique across the transformation lifecycle. The book will appeal to a broad spectrum of readers involved in change, whether that is by creating change models themselves (strategists, architects, designers, engineers, business analysts, developers, illustrators, graphic facilitators, etc.), interpreting and using them (sponsors, business change managers, portfolio/programme/project managers, communicators, change champions, etc.), or supporting those involved in change indirectly (trainers, coaches, mentors, higher education establishments and professional training facilities).

236 pages, Paperback

Published June 13, 2022

Reviews

[Said Bouziane]

Absolutely fantastic for anyone interested in org change.

I often share complex ideas with diverse and varied stakeholders.

About user experience between volunteers and people receiving support, the stakes are high, shared language between business units is low.

The ideas presented here ring like the truth, even just thinking about presentations I'm now going to add way more images and visuals to cut down the level of talking.

Keen to develop visuals in general too for social media use.

I can't thank the authors enough for this book.