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How to Persuade: The Skills You Need to Get What You Want
Do you want to get to 'yes'?
Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation--whether it's securing that next big deal, convincing your manager to hit 'approve, ' or even winning an argument with your friends.
Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You'll build your own personalised plan to move people from 'no' to 'yes'--every time. Learn how to:
Recognise and improve your persuasive strengths and weaknesses Build undeniable likeability and trust to compel people to action Arouse passion and enthusiasm for your ideas Win that next big pitch Persuade anyone, anywhere, anytime In How to Persuade, you'll learn all the practical skills, tips and actions you need to get exactly what you want.
"Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive."
--Alec Gardner, Managing Partner, Australia & New Zealand, AlphaZetta
Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation--whether it's securing that next big deal, convincing your manager to hit 'approve, ' or even winning an argument with your friends.
Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You'll build your own personalised plan to move people from 'no' to 'yes'--every time. Learn how to:
Recognise and improve your persuasive strengths and weaknesses Build undeniable likeability and trust to compel people to action Arouse passion and enthusiasm for your ideas Win that next big pitch Persuade anyone, anywhere, anytime In How to Persuade, you'll learn all the practical skills, tips and actions you need to get exactly what you want.
"Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive."
--Alec Gardner, Managing Partner, Australia & New Zealand, AlphaZetta
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Published July 22, 2022
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Displaying 1 - 2 of 2 reviews
January 10, 2023
This is a manual type of book. Pick up, implement and you’ll be good.
For me the book has a lot of instructions I’ll probably get back to when I’ll need to describe someone, give advice or write something up on the topic similar to this one.
In a lot of ways it’s a “soft skills fundamentals” book and I would recommend it to anyone who starts on the professional self-improvement journey.
4 stars because of repetitive content.
For me the book has a lot of instructions I’ll probably get back to when I’ll need to describe someone, give advice or write something up on the topic similar to this one.
In a lot of ways it’s a “soft skills fundamentals” book and I would recommend it to anyone who starts on the professional self-improvement journey.
4 stars because of repetitive content.
October 18, 2023
It is an incredible, detailed and well presented book to improve persuasion. The author uses easy language to explain every persuasive type. You feel she’s actually talking to you.
A must read for Business Development Managers in all industries and a fantastic guide for all audiences.
A must read for Business Development Managers in all industries and a fantastic guide for all audiences.
Displaying 1 - 2 of 2 reviews