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Blind Spots: A Guide to Eliminating Today's Automotive Digital Media Waste
THE SECRETS TO DRIVING HIGH-OCTANE PROFITS.
It’s time for dealerships to open their eyes to marketing blind spots―and embrace innovative twenty-first-century strategies before it’s too late.
The rise of digital marketing has forever changed how dealers interact with consumers―and understanding how to use these new cyber-selling tactics is critical for dealers who want to combat shrinking margins and new industry disrupters. For the first time in book form, Jeremy Anspach lays out these revolutionary methodologies in plain, easy-to-understand language, designing how-to concepts that will help you avoid drowning in useless data―and focus on the proven metrics that matter.
This is the fact-based guidebook the industry has been waiting for, providing easily executable solutions for gaining market share and building a powerful advantage over your competition. That’s why Rhett Ricart, 2020 NADA Chairman and CEO of Ricart Automotive, says, “This is a book that every dealer principal should be required to read.”
It’s time for dealerships to open their eyes to marketing blind spots―and embrace innovative twenty-first-century strategies before it’s too late.
The rise of digital marketing has forever changed how dealers interact with consumers―and understanding how to use these new cyber-selling tactics is critical for dealers who want to combat shrinking margins and new industry disrupters. For the first time in book form, Jeremy Anspach lays out these revolutionary methodologies in plain, easy-to-understand language, designing how-to concepts that will help you avoid drowning in useless data―and focus on the proven metrics that matter.
This is the fact-based guidebook the industry has been waiting for, providing easily executable solutions for gaining market share and building a powerful advantage over your competition. That’s why Rhett Ricart, 2020 NADA Chairman and CEO of Ricart Automotive, says, “This is a book that every dealer principal should be required to read.”
182 pages, Paperback
Published June 29, 2021
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Displaying 1 - 11 of 11 reviews
July 20, 2021
As the CEO of PureCars, Jeremy Anspach had a lot to say about the dealerships in the automotive industry. His company is the leading one due to his effort and he wants to guide others with his work 'Blind Spots: A Guide to Eliminating Today’s Automotive Digital Media Waste'. As the competition gets tighter and tighter and automotive use increases each day, an efficient dealer always wants to be the best. So, to help Jeremy had put up the strategies which are useful for both buyers and sellers. He openly speaks on how digital marketing should be taken advantage of in dealerships and not get drowned in unnecessary tactics.
I think this book is only focused on readers who are already into or want to invest in the future in the automotive industry. This book is considered as a serious note because the writer himself is part of the industry who is very successful, as he only cups innovations that are worth from his own experiences.
I think this book is only focused on readers who are already into or want to invest in the future in the automotive industry. This book is considered as a serious note because the writer himself is part of the industry who is very successful, as he only cups innovations that are worth from his own experiences.
July 22, 2021
Great and practical book!
In today’s world, technology has become a huge resource for research, entertainment and marketing. Many have already adapted their businesses to today’s methods of marketing and propaganda resulting in a practical and speedy way to attract attention of customers.
Blind spots: A Guide to Eliminating Today’s Automotive Digital Media Waste by Jeremy Anspach is just the resource many need. Although it is oriented towards the automotive industry, there are important keys he provides that can be applied to any business, big or small.
Through a thorough and well-developed book, Anspach created a wonderful guide and tool for many. It is written in a comprehensible manner and easy to remember ideas. Definitely recommend to business men and women in general.
In today’s world, technology has become a huge resource for research, entertainment and marketing. Many have already adapted their businesses to today’s methods of marketing and propaganda resulting in a practical and speedy way to attract attention of customers.
Blind spots: A Guide to Eliminating Today’s Automotive Digital Media Waste by Jeremy Anspach is just the resource many need. Although it is oriented towards the automotive industry, there are important keys he provides that can be applied to any business, big or small.
Through a thorough and well-developed book, Anspach created a wonderful guide and tool for many. It is written in a comprehensible manner and easy to remember ideas. Definitely recommend to business men and women in general.
July 26, 2021
Must read for auto industry
Blind Spots is a great informative choice for anyone who is involved in the automotive industry and needs a bit more insight into the digital media within the industry. If you're looking for the most fundamental information on how to achieve an advantage over your competition, this is where you need to start. With so many different hands dipped into the market at one time, it's best to always stand out among the competition and know the inside secrets that will help you succeed. With one of the most important tactics being to keep your customers interested and informed, readers can feel like they have all the need-to-know information when they read this guide. It's written in an article format, which I found helpful when looking for specific parts of the information to refer back to.
Blind Spots is a great informative choice for anyone who is involved in the automotive industry and needs a bit more insight into the digital media within the industry. If you're looking for the most fundamental information on how to achieve an advantage over your competition, this is where you need to start. With so many different hands dipped into the market at one time, it's best to always stand out among the competition and know the inside secrets that will help you succeed. With one of the most important tactics being to keep your customers interested and informed, readers can feel like they have all the need-to-know information when they read this guide. It's written in an article format, which I found helpful when looking for specific parts of the information to refer back to.
July 23, 2021
Automotive industry in the digital age.
Jeremy Anspach is the founder and CEO of PureCars, a technology company that helps the automotive industry thrive. He is also a recognized speaker and the author of Blind Spots: A Guide to Eliminating Today’s Automotive Digital Media Waste. In this book, he provides his experience in the industry, and through this, offers essential information for car dealers.
He says that it is necessary and almost a mandatory requirement for success for automotive companies to use technology and adapt to it. I think it is a powerful advice, particularly in this digital age. While the book is aimed at car dealers, I found many tips interesting, which can be useful for other industries. In my opinion, it is a good book.
Jeremy Anspach is the founder and CEO of PureCars, a technology company that helps the automotive industry thrive. He is also a recognized speaker and the author of Blind Spots: A Guide to Eliminating Today’s Automotive Digital Media Waste. In this book, he provides his experience in the industry, and through this, offers essential information for car dealers.
He says that it is necessary and almost a mandatory requirement for success for automotive companies to use technology and adapt to it. I think it is a powerful advice, particularly in this digital age. While the book is aimed at car dealers, I found many tips interesting, which can be useful for other industries. In my opinion, it is a good book.
July 25, 2021
“Blind Spots” is a wonderful book written by Jeremy Anspach. In this useful piece of writing, he teaches online marketing with new techniques, theories, tactics and tools. Also, he gives plenty of great advice about how to improve business.
Provocative and eye opening, the author showed me the vital principles of winning ideas and how to apply them making the most of them. I learned several techniques for blending successful sales approaches with the particular needs of the people I want to attract. One more thing I want to say is that it is pretty easy to understand the ideas of the author because he writes with everyday language. I highly recommend it. I am giving it five deserved stars.
Provocative and eye opening, the author showed me the vital principles of winning ideas and how to apply them making the most of them. I learned several techniques for blending successful sales approaches with the particular needs of the people I want to attract. One more thing I want to say is that it is pretty easy to understand the ideas of the author because he writes with everyday language. I highly recommend it. I am giving it five deserved stars.
August 1, 2021
I love learning things that are especially related to marketing. I am especially drawn to the fact that marketing could be the answer to everything because it means business and when you say business, it's money. That's why whenever I come across with self-help books that talk about marketing, I always say yes. Blind Spots: A Guide to Eliminating Today’s Automotive Digital Media Waste by Jeremy Anspach is a great self-help marketing book. It's information-overload.
I loved that the author shared his personal experiences because through this, we can say that the strategies are realistic and can no doubt be applied by anyone. The fact that the book relates to the modernity of the world right now, such as innovation of social media, is very relatable. I have learned a lot!
I loved that the author shared his personal experiences because through this, we can say that the strategies are realistic and can no doubt be applied by anyone. The fact that the book relates to the modernity of the world right now, such as innovation of social media, is very relatable. I have learned a lot!
July 22, 2021
This interesting book, written by Jeremy Anspach, is ideal for fans of cars or for all those who are in the automotive industry. "Blind Spots" is a guide where the author presents revolutionary methodologies in a simple and easy to understand language, for gaining market share and building a powerful advantage over other competitors.
Technology changes all the time, and with it the market, but this reading helps us to finally keep ahead of this technology that is constantly changing. I enjoyed reading about this topic that little did I know about and above all, I really liked the author's writing style, since he is concise.
Technology changes all the time, and with it the market, but this reading helps us to finally keep ahead of this technology that is constantly changing. I enjoyed reading about this topic that little did I know about and above all, I really liked the author's writing style, since he is concise.
July 23, 2021
Blind Spots can be the Achilles heel of leadership if not tackled correctly. As CEO of Ricart Automotive, author Ansbach knows what he is talking about and he teaches readers, car dealers in this case, to open up their eyes and delve into cars’ digital world, whom to trust in that world and how they can get the digital solutions they are looking for.
Entirely written in the first person and through his perspective, Ansbach enlightens us on how to explore ideas and concepts that blind us to things that are there to be seen in plain sight and which could help us succeed and lead.
Fast-paced and with rich information, this book is what the automobile industry has been looking for!
Entirely written in the first person and through his perspective, Ansbach enlightens us on how to explore ideas and concepts that blind us to things that are there to be seen in plain sight and which could help us succeed and lead.
Fast-paced and with rich information, this book is what the automobile industry has been looking for!
July 24, 2021
This is a book I was eager to read. Since I started working in the world of digital marketing, I discovered a complex and fascinating new universe and I could understand that it is quite different from the management of marketing as I knew it. In the era of the internet, marketing changed completely and new selling strategies were developed.
With this wonderful book, I had the opportunity to learn and incorporate a series of methods and practical concepts related to marketing. The most interesting thing is that these issues are easy to understand and are devoid of useless and confusing figures and data. Now I have a useful guide to create and build my brand.
With this wonderful book, I had the opportunity to learn and incorporate a series of methods and practical concepts related to marketing. The most interesting thing is that these issues are easy to understand and are devoid of useless and confusing figures and data. Now I have a useful guide to create and build my brand.
July 25, 2021
One thing this book doesn't lack is the author's, Jeremy Anspach, passion for transmitting his knowledge and opinion on the world of car dealerships. Readers can tell Anspach loves what he does. And because of that, this book is a great guide for any reader interested in this subject.
This guide is going to help raise readers' business and is going to give them very important tools to do it. The author also remarks how important it is to be aware of every update there is in order to be on top.
A great book, with a lot of valuable information on a very specific subject. Any reader in this world is going to take a lot out of it.
This guide is going to help raise readers' business and is going to give them very important tools to do it. The author also remarks how important it is to be aware of every update there is in order to be on top.
A great book, with a lot of valuable information on a very specific subject. Any reader in this world is going to take a lot out of it.
July 25, 2021
Blind Spots: A Guide to Eliminating Today’s Automotive Digital Media Waste is a very interesting book written by author Jeremy Anspach. Innovation is a key to reach success and the author states just that. We should embrace innovative strategies so as to cope with the time we are living in.
With a very concise narrative and clear vocabulary, Jeremy Anspach created a very useful guidebook for those in the automotive industry. This reading is aimed at dealers and I believe everyone should read it. It can open their minds in a great way. I recommend it!
With a very concise narrative and clear vocabulary, Jeremy Anspach created a very useful guidebook for those in the automotive industry. This reading is aimed at dealers and I believe everyone should read it. It can open their minds in a great way. I recommend it!
Displaying 1 - 11 of 11 reviews