It goes without saying that some franchises are done better than others. This is one of the better ones I can remember witnessing. Part of a spread of books detailing an invented world of eight different species of unicorn, this might be the fourth or fifth book in the set but to me flagged this up as a really commendable effort. Here all eight types (mountain, desert, flowers, weather, etc) are briefly introduced, and then in turn each has an eight- or ten-page story from the archives of these alleged unicorn researchers.
And OK the book shows how potent cheap colour is, to misquote Noel Coward. Just because we get detailed borders and coloured paper each page-turn (which makes this dreadful for dyslexics) doesn't automatically mean this has had a lot of effort put in. Just because the artwork is fine, and the overall appearance is quite radiant, doesn't mean this is essential. It could have been twee, childish and naff, but it isn't – the first story has a lot more drama in it than a quick view of a virginal kind of critter, and in baby form, should by rights be expected to have.
And the strong story-telling only continues – a battle with a demonic drought-bringer in a parched desert, a Pacific sea monster that needs besting, and a true globe-trotting ethos. It's not perfect – the third story bodges the "was it only a dream?" beat, and a rags-to-riches fairy tale has just too much cheese. But these tales are fine, and the whole shtick about the Magical Unicorn Society existing and being a real-world entity for you to aspire to join is going to give many a young reader a real sense of belonging. This unicorn-filled world is one of bravery, friendship and compassion galore, which might have been sickly sweet and cloying, but if you are going to make books that sell such a world to young audiences this is definitely the way to do it. Four and a half sparkleberries.