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The Priority Sale: How to Connect Your Real Impact to Your Prospects' Top Priorities
Over the past twenty years, it has become harder for sales organizations to prevail over the three deadly Cs - Commoditization, Compressed Selling Time, and Consensus Decision Making. They are a product of the rise of the internet and our roller coaster economy.
In The Priority Sale, strategic-selling change agents Bryan Gray, Jesse Laffen, Paul Davison and Mike Rendel will teach you how to reach real decision-makers early, and build consensus among the buying committee. Whether you're a seasoned road warrior, a seller-doer, or anyone responsible for revenue in your organization, you can develop better, more meaningful relationships sooner, so you can take the pressure out of closing late-stage deals.
In The Priority Sale, strategic-selling change agents Bryan Gray, Jesse Laffen, Paul Davison and Mike Rendel will teach you how to reach real decision-makers early, and build consensus among the buying committee. Whether you're a seasoned road warrior, a seller-doer, or anyone responsible for revenue in your organization, you can develop better, more meaningful relationships sooner, so you can take the pressure out of closing late-stage deals.
144 pages, Paperback
Published May 31, 2021
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Displaying 1 - 2 of 2 reviews
July 13, 2021
A
Very effective synopsis of new methodologies in the marketing environment. Fresh ideas on how to reach key decision makers,and to obtain the goal. Working in marketing and sales for over 20 years, good techniques are imperative!
Very effective synopsis of new methodologies in the marketing environment. Fresh ideas on how to reach key decision makers,and to obtain the goal. Working in marketing and sales for over 20 years, good techniques are imperative!
July 20, 2021
Very insightful
Concise yet powerful, The Priority Sale offers great insights for how to better reach decision makers and how to work with them towards the sale using up-to-date knowledge from psychology. I’ve tried applying some of those principles from my own reading but this book helps crystallize them within a sales context. Highly recommended.
Concise yet powerful, The Priority Sale offers great insights for how to better reach decision makers and how to work with them towards the sale using up-to-date knowledge from psychology. I’ve tried applying some of those principles from my own reading but this book helps crystallize them within a sales context. Highly recommended.
Displaying 1 - 2 of 2 reviews