Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media

by Bob Cargill

This is a story about climbing up the corporate ladder only to fall down time and time again.

This is a story for anybody involved in the fields of marketing, advertising, PR and social media.

This is a story about business. This is a story about ambition. This is a story about resolve. This is a story about frustration.

This is a story for young professionals with bright futures in front of them and senior executives who have been there and done that.

This is a story about how marketing has changed in the last four decades and how one creative professional has kept his eyes on the prize despite the moving target.

265 pages, Paperback

Published June 8, 2022

About the author

Bob Cargill, who was the New England Direct Marketing Association’s Direct Marketer of the Year in 2009, is an adjunct professor, a copywriter, content creator, social media consultant and public speaker who has worked for some 500 or so different clients over the years.

His work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing, Gold for Best Tweets, Silver for Best Copywriting and two Silvers for his video series about social media on LinkedIn.

Bob is a past president of both the American Marketing Association Boston (fiscal years 2018-2020) and the New England Direct Marketing Association (fiscal year 1999-2000). In addition to hosting his own podcast on marketing and recording YouTube videos about social media on a weekly basis, Bob also contributes regularly to his blog at thebobcargill.com that he began writing in 2004.

Bob resides in the suburbs west of Boston with his wife, Barbara, with whom he shares two sons, Scott and Ben, and two stepchildren, David and Sophie.

Reviews

[Tracie Barone · Rating 2 out of 5]

It was good. No big takeaways for me. An long, detailed version of his resume.