Introduction to Global Business: Understanding the International Environment & Global Business

by Julian Gaspar, James Kolari, Katherine T. Smith

Understanding today's rapidly changing global business environment can be challenging, particularly with conflicting news about how business actions in the European Union or emerging economies of Asia, or migrations from Mexico and Central America are impacting the U.S. and world economies. INTRODUCTION TO GLOBAL BUSINESS: UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS, 3E provides a clear, comprehensive analysis of today's global business environment, supported by current examples and mini-cases. Written by authoritative professionals, this edition introduces globalization using unparalleled scholarship and the fundamentals of the global business environment -- culture, ethics, economics and information technology. You see how shifts in the global geopolitical balance of power and changing regional strategic alliances can impact job opportunities and future living standards, as the text flows from concept to application. MindTap digital resources help you apply principles to personal and professional situations.

424 pages, Paperback

First published January 1, 2013

Reviews

[Kevin Nesgoda · Rating 3 out of 5]

It's what you'd expect out of a Global Business textbook.

[Max · Rating 5 out of 5]

good

[Sarah · Rating 5 out of 5]

great text for newbies. chapter 14 scares the beh-jee-zus out of me so that's great. "anyone? anyone? voodoo economics? anyone? anyone?"

[Nonno Kato · Rating 3 out of 5]

Have you every realised the enormous complexity of Business?

We never realise until we meet someone or an opportunity that teaches us to gain more knowledge of this.
Yes, books are one main essential tool that could teach you and motivate you to have a goal for you to attain. Business is such a huge field to learn or to work, in which it leads you to many variety of work.

However, by reading this textbook, it will help you to have a better understanding of the global society such as political, economic, culturally and socially. It will also extend your knowledge and may change the way we view the current world! Just like how I obtained more knowledge on leadership and management!