The Brave New World of Publishing: The Symbiotic Relationship Between Printing and Book Publishing

by Manfred H. Breede

This books is aimed at publishers, librarians, printers, communications professionals and anyone who has an interest in the past, present and future of the book. It chronicles the early beginnings of printing technology and book publishing in the context of the book as a major cultural agent. The book discusses the print medium in light of challenges from non-paper communications technologies and how the book publishing industry can face these challenges in order to remain an important player in the extant multi-media market place by exploiting the technical and creative possibilities afforded by newer digital printing technologies.

210 pages, Paperback

First published August 1, 2008

Reviews

[Yu]

In preparing my thesis on publishing, I come across this book. It is overall bearing sufficient information. The author focus more on the printing part of the book rather than publishing itself. Printing and publishing cannot be separated, and publishing industry clearly evolves along with the development of printing technology, therefore, the title of the book says that it's about the relationship between printing and publishing. It does mention several business models of publishing, which could be useful, however, the language of the author and the editorial control could be more polished and better. For one thing, in many paragraphs, the author keeps repeating the word "foundmental" or "fundamentally", it does not real well.