In his honest, engaging, and revealing new memoir, entrepreneur Jeffrey Loria lifts the curtain on two of the most mysterious, high-stakes, and high-profile businesses Major League Baseball and modern art.
Before he wrote a memoir, Jeffrey Loria was the author of one of America’s most remarkable professional careers. He began as a very private modern art dealer, and ultimately became a very public Major League Baseball team owner and World Series champion. Welcome to his unique and thrilling world.
How are great artists like great athletes? How can one recognize great art or great athletic talent? And most of all, who were the amazing artists who changed our visual interpretation of the twentieth century and the talented athletes who are transforming our national pastime? Go inside fascinating artists’ studios and high-energy baseball clubhouses and dugouts as Loria shares his keen eye and front-row seat.
From achieving a coveted World Series championship to helping build world-class art collections, which have found their way into many major museums and private holdings, Loria relies on a special mix of perseverance, professionalism, and passion. From the Front Row offers a rare glimpse into the life of a private, sometimes provocative, and highly successful entrepreneur, who has never shied away from taking big risks to achieve big dreams.
Self-serving. Admittedly, this book did not have a good chance. Not being a huge art fan and not liking Jeffrey Loria for his role as the owner of the Expos and Marlins, made this an uphill slog, but I figured I would give it a shot. This was basically divided into three parts which were Loria's childhood and upcoming into the art world, art and artists, and baseball. The art part was essentially a number of artist profiles, that seemed to be more "I went to live with this famous artist and I know him" than anything else. I was forced to skip a bunch of the art chapters as they were pretty unbearable. When it came to the baseball part, Loria makes claims of decisions that he personally made, which seem to skip over the GM role totally. He throws all of the Montreal partners, and the city itself, under the bus and conveniently skips over the disaster that the Marlins ended up being. He takes no credit for thousands of empty seats at Marlins Park. The tone leaves the reader questioning the validity of what is being written. Loria commenting on the new Marlins' ownership decisions changing the park and the way in which some Marlins staff were fired were the most interesting parts.