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Code Wars - The Battle for Fans, Dollars and Survival
While many books have looked at one or other of the four professional football codes within Australia, none has so far considered all four of them together and in the context of one of the most competitive sports environments in the world. 'Code Wars' does just that. It looks at Australia's relationship with 'football' in all its guises - Australian Rules, rugby league, rugby and association football or soccer - and explores the cut throat cultural and commerical competition between the codes. It looks at the key historical moments that have shaped the football landscape, explores the modern sport landscape, and considers what the future may hold at a time of great uncertainty shaped by the * pandemic. 'Code Wars' is for those whose interest in football extends beyond the scoreboard to that which occurs off the field. It does not attempt to say which code is 'best', but presents the issues with a detachment underpinned by data from the author's PhD dissertation, augmented by other research, as well as interviews with experts associated with all codes. Hunter Fujak balances opinion with evidence while also maintaining balance and objectivity from his perspective as a scholar and industry expert. 'Code Wars - The Battle for Fans, Dollars and Survival' is a must read for anyone interested in understanding the sports landscape in Australia, and the past, present and potential of each of the four football codes.
209 pages, Paperback
Published February 14, 2021
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Displaying 1 - 2 of 2 reviews
October 17, 2021
Great read for anyone interested in learning more about how the state of play in today’s professional ‘football’ leagues in Australia - how they came to be and why things stand they way they are today.
As a passionate Australian Rules fan, there was much I didn’t know about the rugby codes, and the insight and analysis provided in this book was fantastic. Whether you loathe or love the AFL (I’m in the former despite being a huge fan of the game itself), you’ll better appreciate the success and clear thinking of the league versus the other more disorganised codes.
This book provides much hard evidence to back up any claims, and would recommend to anyone interested in the commercial side of sport in Australia.
As a passionate Australian Rules fan, there was much I didn’t know about the rugby codes, and the insight and analysis provided in this book was fantastic. Whether you loathe or love the AFL (I’m in the former despite being a huge fan of the game itself), you’ll better appreciate the success and clear thinking of the league versus the other more disorganised codes.
This book provides much hard evidence to back up any claims, and would recommend to anyone interested in the commercial side of sport in Australia.
July 16, 2022
Go hunter
Effectively an old school enlightenment-inspired rational review of the irrational crazy world of Australian football. In summary, no one knows why or how any of football codes exist or thrive (or don't). But plenty of data provides fascinating hints. This book is guaranteed not to be read by anyone at NRL headquarters but the message is that this won't change anything, for reasons akin to a quantum effect.
Effectively an old school enlightenment-inspired rational review of the irrational crazy world of Australian football. In summary, no one knows why or how any of football codes exist or thrive (or don't). But plenty of data provides fascinating hints. This book is guaranteed not to be read by anyone at NRL headquarters but the message is that this won't change anything, for reasons akin to a quantum effect.
Displaying 1 - 2 of 2 reviews