The Toyota Leaders: An Executive Guide

by Masaaki Sato, Justin Bonsey (Translator)

Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies.

- Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda.

- Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties.

- Discover why Toyota thinks giving back to Japan and the world is a smart idea.

- Learn how a national healthcare system is a good thing for business.

This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.

Genres: Business, Leadership

336 pages, Hardcover

First published December 16, 2008

Reviews

[Pradeep T · Rating 5 out of 5]

This book gives insights into Toyota's working culture.Dominating Automobile industry without compromising on quality or adapting any shortcuts.Dominating US market while the Big 3 are at top is no mean feat.Must read for inspiration on how to manage and take care of own people as well as quality of the product

[Paiman Chen · Rating 5 out of 5]

Jikotei kanketsu !!!