Data Mining: A Hands-On Approach for Business Professionals

by Robert Groth

A book/CD-ROM on how data mining works and how to profit from it, detailing practical applications in finance and insurance, retail and marketing, medicine, and telecommunications. Contains chapters on the data mining process and marketplace, software, industry applications, and data warehouses, plus a list of vendors. The CD-ROM contains trial versions of three leading data mining products for Windows. For business professionals including marketers, systems analysts, and database administrators. A background in statistics is not required. Annotation c. by Book News, Inc., Portland, Or.

264 pages, Paperback

First published September 1, 1997