The Perfection of Marketing

by James Connor

The Perfection of Marketing puts you in the room with James Connor, a leading brand expert to hear the exact advice he's given to over 200 CEOs on the most efficient methods to build their brand and increase marketing ROI. Culminating from 12 years of work, these best practices are battle tested for small and midsized businesses. This practical guide gives you the detailed playbook run by The James Group, a brand strategy and full-service advertising agency in New York City, which has made more money for 95% of their clients. Skillfully written in narrative style, this book is a must have for any CEO who wants to grow a company through marketing. With a summary and key questions at the end of each chapter, The Perfection of Marketing provides a clear path to marketing success.

Genres: Business

192 pages, Hardcover

First published January 1, 2009

About the author

I began writing supernatural thrillers when I won a Raven Society Award at the University of Virginia in support of my creative writing. But it wasn’t until two decades later, after completing a three year isolated meditation and yoga retreat in the high-desert mountains of Arizona, that I felt compelled to publish stories that allow readers to experience deep wisdom gained from fifteen years of detailed Buddhist and yoga training. Following in the footsteps of my story-telling idols C.S. Lewis, Neil Gaiman, and the Wachowskis, I am a firm believer in combining philosophy with fun. I am also the founder of GoBeyond.org and travel teaching Buddhist and yoga philosophy with an emphasis on meditation.

Reviews

[Douglas]

When I first picked up this book, I thought "Oh no... a book on branding." I believe the world has seen a transition from a marketer owning the brand to the world (via Internet) owning a brand. However, James Connor tells a compelling story about the value of brands.

That's only a portion of the book, though. The book isn't a step for step guide, rather it's told in a story format, as if James was consulting with a real client (which it could have been). This makes the book easy to read and much more memorable - with time to bring up all the arguments that a typical CEO might have.

Connor walks through all the important factors in planning your corporate marketing strategy - including SEO, the web, and most importantly - measuring Return on your Marketing Investment. It's a fantastic book that every CEO, President or CMO should pick up.