Strategic Management: Concepts and Cases

by Jeffrey H. Dyer, Paul C. Godfrey, Robert J. Jensen

Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples. Written in a conversational style, this product sparks ideas, fuels creative thinking and discussion, while engaging students with the concepts they are studying.

512 pages, Hardcover

First published July 20, 2015

About the author

Dr. Jeffrey H. Dyer is a management scholar. He is Professor of Strategy at Brigham Young University.

Reviews

[Taylor · Rating 4 out of 5]

Exactly what an applied economics book should be. Each chapter gets straight to real world application of economic principles.

[Omar Ebrahim · Rating 5 out of 5]

This book is incredible! Absolutely phenomenal. Friendly and practical textbook similar to Gregory Mankiw's Principles of Economics.