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Enjoy the Ride: The Stories of One Dirtpeddler and 14 Million Acres of Land

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The story of America’s 20th century housing boom is well known. But before Levittown and Lakewood, some enterprising dirtpeddler had to find the land and make the sale. For understanding that piece of the tale, there’s nothing quite like Enjoy the Ride.

What you’re about to read is a story of risk and reward, of learning through experience when to stake it all on the big sale and when to walk away. In Enjoy the Ride, Dr. George Isaacs shares his half-century of business experience with humor, wit and tales of great adventure. That adventure spanned the globe, from North and South America to Asia and Africa. It includes famous people and the powers behind the scenes. There are lions and swindlers, daring pilots and world-class boxers. And through it all, there’s the love of the sale.

This is also a story of friendship and partnership. Finding the right people is every bit as important as finding the right land, a lesson Isaacs illustrates again and again. No one was more central to his success than his wife, Shirley, who contributed her expertise and support at every step, in a partnership that itself lasted more than half a century.

Ultimately, Enjoy the Ride is the story of how George Isaacs bought and sold fourteen million acres of land, reshaping the face of the globe in the process.

183 pages, Kindle Edition

Published March 3, 2016

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