Talking Business: Strategies for Successful Presentations

by Ava Cross

Designed for courses in Business Communication and Public Speaking. This text focuses on both “special-occasion” business speaking and presentations as well as routine, day-to-day oral communication activities. Its overall purpose is to give useful advice on effective oral communication in the workplace and to help students and business people develop confidence. Traditional public speaking texts tend to focus heavily on rhetorical theory rather than the actual process of oral communication. This text keeps theory to a minimum, emphasizing instead the “business of speaking.”

240 pages, Paperback

First published August 6, 1999