The Business of Fine Art Photography: Art Markets, Galleries, Museums, Grant Writing, Conceiving and Marketing Your Work Globally

by Thomas Werner

This guide for aspiring and exhibiting photographers alike combines practice and concept to provide a roadmap to navigating, and succeeding in, the fine art photography marketplace locally, domestically, and internationally. Join former New York gallery owner, international curator, and fine art photographer Thomas Werner as he shares his experiences and insights from leading curators, gallerists, collectors, auctioneers, exhibiting photographic artists, and more. Learn how to identify realistic goals, maximize results, work with galleries and museums, write grants, develop strong nuanced imagery, and build a professional practice in a continually evolving field. Featuring dozens of photographs from international practitioners, and a robust set of resources, this book will ensure you have the tools to give you the opportunity for success in any marketplace. Whether you are a student, aspiring photographic or video artist, or a photographer changing careers, The Business of Fine Art Photography is your guide to starting and growing your own practice.

Genres: Photography

266 pages, Paperback

Published November 11, 2022

Reviews

[Bambi]

Most of this book is written for people at mid-career level or higher -- a lot of the discussion is about things that beginning photographers don't have the resources or portfolio to achieve. However, there are some useful organization names and general knowledge that can help you get a better grasp of the art world even if you're just starting to think about a career in fine art. The thing I found puzzling about this book is that in the last chapter, the author suddenly starts talking about students ... and makes it clear that he has written this to use as a textbook for art students -- but most of the information won't apply until they establish their careers and figure out their personal photographic vision.

Something that I think this book does well: introduces you to some of the "possibilities" of the art world, including grants, residencies, and limited edition prints. It's more of a reference guide for when your work becomes increasingly popular.