Pitch Perfect: How to Create a Brand People Cannot Stop Talking About

by Srimoyi Bhattacharya

What do you do when you hear of an interesting brand or person?

You Google them, visit their website and their social media platforms. It's their storytelling that draws you in, but what locks you down are the stories being told about the brand. In today's hyperconnected and hypercompetitive world, each new brand is vying for the same space on your screens and the brand with the most persuasive and authentic storytelling wins.

A decade ago brands relied on mainstream media and celebrities to endorse them, but now each brand needs a sound strategy that involves traditional media, social media, influencers, micro-influencers, celebrities across all strata, and offline and online communities. So, for everyone that's in this game - whatever side they're on - the playing field has become complex and competitive, and this is where Srimoyi Bhattacharya comes in to help you get your Pitch Perfect .

Whether you are starting a brand, have been running a company for decades, or are part of a large or small organisation that sells a product or service, this book is for you. In Pitch Perfect, Srimoyi writes about the most valuable lessons she's learnt in her career that spans 15 years and three continents.

With inputs from Srimoyi's top clients, her network of editors, industry experts, and business heads, Pitch Perfect is a must-have bible on brand building and communication for anyone interested in winning the Indian consumer.

324 pages, Hardcover

Published April 15, 2022

Reviews

[Aspirant__ifs · Rating 5 out of 5]

Pitch perfect is a book that will guide you to build your own brand and how you can introduce people which they cannot stop talking about.

This book is divided into five sections and each section has four to five chapters in which the author also explained her own journey of building peepul consulting , a leading pan-india communication advisory firm in the luxury and lifestyle space.

The book is very informative and helpful for those who want to become entrepreneurs and build a business and brand but not getting proper guidance on how to create Or start and how customers will engage.

I picked this book because i want to build a brand and start a small business so i thought to read this book and get some information and implement it in the business it's a great read for me . I liked the story telling of the author's own journey in building up her brand and loved the way how perfectly she penned down her experience in this book.

Overall it's a worth read . Recommended for young entrepreneurs who are yet to become successful and build a brand.

[Rudrashree Makwana · Rating 5 out of 5]

This book is for you if you are:

1. If you are a beginner and you have a brand but don’t know how to promote it.
2. If you are looking for some marketing advice and strategy.
3. If you want to start something of your own.
4. If you are not sure how to convince people
5. If you want to learn the art of storytelling
6. If you have ideas but don’t know how to execute them
7. If you want to see the bigger picture
8. If you want to read the experiences shared by the author and the experiences of other brands


“The trick lies in being curious and open so you can find the right stories to tell, conversations to craft, and information to share”


So the book begins with an introduction of the author. It takes a lot of effort and time to begin something but once you take the first step, you must share the story.

• If people don’t know anything about you and your brand, they won’t be able to connect with you.

•You must introduce yourself to your audience and reintroduce yourself to new audience.

•Everything has its own authenticity and uniqueness. Your brand must speak for itself. Like if you are an author and if your book cover and title will speak for themselves, readers will connect themselves.

•Know your audience and then promote your brand on social media by sharing your story, uniqueness and the process like so many brands share their process and their customers story/ experiences.

• Make a friendly environment. Let people share their experiences.

• Don’t just see your brand just as a creator but do see it from the perspective of your audience too. Like an author must see their book not from a writers perspective but also from reader’s perspective because they are going to add value and be open to their suggestions.

• Sometimes some things sounds hollow because the content doesn’t reach to your audience or they are not able to connect with it so be honest and authentic and let your audience connect with you.

• And let your audience know why they need a particular thing. Share your brand values with them while creating space and need for it.

• Know your strength and weaknesses and keep yourself updated with latest changes and your audience preferences. Know that not everything will go as planned but be open to inevitable changes and continue to work towards a bigger picture and longitivtiy.

• The key to a successful business is to connect with your audience, build an emotional connection, being authentic and sharing your story and values.

• Make it desirable.

[Suyogaya Awasthy · Rating 4 out of 5]

“For me, pop culture is very fluid: it's music, it's movies, it's books, it's art, it's tech, it's so many things — and as marketing and brand advocates, we should be able to take products and services and match them to what's happening in pop culture”.

The 324 pages long book at hand primarily deals with the aspect of creating a brand that is pitch-perfect and it is so flawless that it becomes a part of the everyday conversation of an entire generation and in furtherance of the same, the author has penned down the literary work.

Delving further, the book has been divided into several chapters and the author begins the book by stating her initial introduction to fashion which stemmed from the fact that she was born and brought up in Paris which over the years became the center of the haute couture and how it all materialized further. Further, the author states how the book can be used. Further, the author also states the reasons why being a publicist was an accidental career for her. After the same, the first chapter of the book appears which talks of all the necessary ways in which one may begin to build their brand for it requires a planned and streamlined effort.

The writing style of the book has been kept simple and easy to understand and the most stand out factor of the book remains to be the fact that the level of information as provided by the author summed with her perspective and experiences which are backed by well-reasoned practicality. Further, the language used remains to be very simple and easy to surmise, thus catering to the inclusiveness aspect of the book. The whole of the stated elements makes this book a must-read for anyone willing to learn and grow as a publicist and for anyone willing to expand their learning on aspects of brand building.

[Sakshi Bassi · Rating 4 out of 5]

▪️If you're looking forward to building your own brand in beauty, fashion or lifestyle industry, but aren't having enough guidance on how to work on same in an effective and strategic manner, this book can come to your rescue. It's a practical guide on creating a brand in any field that can be a part of everyday lives of people and they can't stop talking about or recommending it.

▪️The author has given a little brief about how being born and brought up in Paris, she was naturally inclined to fashion industry since a very young age and how her passion helped her in achieving greater heights.

▪️The book is written in a systematic and well structured manner by dividing the chapters and sub chapters according to different ideas and concepts you should keep in mind and work upon in order to create a pitch perfect brand.

▪️In addition to her own experiences, author has included lessons and experiences of various successful entrepreneurs and founders of some of the most reputed fashion brands which was really interesting to read and made this book more knowledgeable and reliable. The Pitch Perfect Playbook section of the book includes conversations with many such personalities and it was worth reading. If you're looking forward to establishing a career in this industry, this book can prove out to be really useful for you.