A thirty-year-old mother of two, Marion Luna Brem had just been given a death terminal cancer. She had no job. No health insurance. Her marriage would collapse under the stress of her treatment. And her most pressing How do I pay next month’s rent?
Her first major “sale” was landing a job as a car salesman. Within two months she had become salesperson of the month and by the end of her first year, salesperson of the year. Four and a half years after selling her first car, Brem bought her own dealership, and in the next decade went on to open additional dealerships and businesses. She beat her cancer, too.
In Women Make the Best Salesmen , Brem reveals the top sales strategies she discovered, refined, and applied to build hermultimillion dollar enterprise. But, as she points out, we are all "salesmen" – whether we interviewing for a job or operating a register at a department store, trying to get our children into a special program or looking for a lifelong companion. And women, with their natural social skills and acute emotional antennae, have natural advantages both sexes can learn from.
Filled with unconventional wisdom and real-life lessons, Women Make the Best Salesmen is the essential guide to the art of selling yourself.
I found this in my apartment’s little library and decided to give it a shot! Quite literally judging by its cover, I could tell this book was not of recent. After multiple references to a Palm Pilot and the Internet, I decided to look up its publishing date (2004). Some of advice she gives may have been revolutionary back then, though I struggled to find any actual points as to how “women make the best salesmen.” It was interesting to hear Brem’s experience as a female in the car dealership world, but overall the advice was generic and the contents of the book didn’t uphold its title.
Solid counsel from a successful business builder/car dealer without shedding anything profound or groundbreaking. I was expecting a little more on how women use their intuition, their reserves of empathy, their multi-tasking etc. to deliver sales results, but those areas don't get much attention. On the whole, however, worth a read.
Not only is it very quick and entertaining read, it is full of insights on why and how women make such fabulous sales people. Each chapter focuses on some aspect of a successful sales career, contains clear examples of both a positive and a not-so-great client interactions, and sums up with a box of the key points. I appreciated her validation of what I know--that I don't sell like the guys, but that this fact is absolutely to my advantage. Luna Brem makes the pitch that all of life is sales--even if the only thing you are offering is yourself. I believe she's right. Even if I didn't work in sales--and wasn't a woman--this book would be well worth picking up.
I actually bought this book when the recession of 2007 or 2008 hit and I was laid off from my Human Resources job with a Fortune 100 company. You never know, right? I’ve been working in an Operations role since but it’s occurred to me that I could be successful in sales with my current employer. I remembered buying this book and I’m so glad I read it! I plan to ask my manager to help me transition to a sales role.
Pretty good sales tips from a successful entrepreneur. Many first hand examples, but for all of her accounts to be true she must know 30+ real estate agents. Regardless her examples help the reader articulate her pointers.
Women's buying power/influence is as strong as ever in today's world. No better way to learn how to sell to them, then listening to a female "salesmen".
Don't know why she put the emphasis on women in the title. She has good universal tips for being better at sales by helping the customer, not hardselling or pushing.