Knowledge Management and Narratives: Organizational Effectiveness Through Storytelling

by Georg Schreyögg (Editor), Jochen Koch (Editor)

For many organizations, knowledge is one of the most important keys to success. Knowledge management often plays a crucial role in organization effectiveness. In particular, stories and the narrative mode of communication have come to figure prominently in knowledge management. They have long been neglected, but are now acknowledged as a special type of organizational knowledge that compliments codified knowledge and analytical thought in modern organizations. Thus, narratives are viewed as a most promising feature in modern knowledge management. But how can they be handled through the process of knowledge management? How do they contribute to organization success? This volume offers many perspectives on these issues. It reveals insights into the salient role of narratives in up-to-date knowledge management. It provides methods and tools for making use of narratives in organizations. And it presents perspectives on the relationship between organizations, knowledge, narratives, and effectiveness.

317 pages, Paperback

First published January 1, 2006