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Uniqueness Is a Red Striped Zebra
Uniqueness is a Red Striped Zebra is the exciting, new paradigm for business success. It's all about being "different to" your competitors, not just "better than" ... and it's about 'breaking free" from the crowd of black and white businesses, getting noticed, attracting customers, sales ... and profit. FOREWORD written by Howard Putnam, acclaimed CEO Southwest Airlines and Braniff International. He states this book is a MUST READ.
352 pages, Hardcover
First published August 1, 2000
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