What do you think?
Rate this book
The Evolution of Sports Social Media
Today social media is king, influencing everything from art to reality TV to national news and politics. It's hard to imagine a world without social media. But it wasn't always like this. In this fascinating book, sports social media expert Aaron Eisman chronicles the sports social media evolution since 2009. The book discusses sports social media history, taking a deep dive into the journey from a casual responsibility for major sports companies to the multi-million dollar industry it is today. Included are interesting stories about major moments in sports social media, such as the birth of ESPN social media, the disruption of Bleacher Report in the industry and the story of Omar Raja and House of Highlights. While athletes didn't give it too much importance early on, they have come to understand the necessity of building a strong social media platform and brand. The book includes interviews with major thought leaders who are influencing the industry.
The book breaks down key components of social media like strategy, content, voice, and analytics. In addition, it discusses trends that people will see in the future.
Eisman's writing is playful yet impactful, his tone is positive even as it breaks down the negative sides of the phenomenon. The reader will learn a lot about sports social media and how it has touched many lives, and in the end, will understand sports social media even if they had no prior clue about the subject. Sports social media is here to stay.
The book breaks down key components of social media like strategy, content, voice, and analytics. In addition, it discusses trends that people will see in the future.
Eisman's writing is playful yet impactful, his tone is positive even as it breaks down the negative sides of the phenomenon. The reader will learn a lot about sports social media and how it has touched many lives, and in the end, will understand sports social media even if they had no prior clue about the subject. Sports social media is here to stay.
144 pages, Paperback
Published November 1, 2021
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
April 20, 2024
Entertaining and highly educational read! As an 18-year veteran of the sports industry, I learned a ton and appreciated Aaron’s humble approach and storytelling style.
His career path is what dreams are made of, but he wisely focused on real-life business examples and authentic stories from executives, athletes, and entrepreneurs who impacted the industry along the way.
I highly recommend it to both sports fans and sports industry personnel!
His career path is what dreams are made of, but he wisely focused on real-life business examples and authentic stories from executives, athletes, and entrepreneurs who impacted the industry along the way.
I highly recommend it to both sports fans and sports industry personnel!
Displaying 1 of 1 review