Brainy Glue: Making Change Stick

by Ian Richards, Filip Hendrickx

Meet Abbie Townsend, our intrepid business analyst as she embarks on her latest assignment to help her brand new client deal with a potential public relations social media disaster!

Find out how Abbie blends her practical business analysis techniques with creative and innovative street skills to transform her client’s fortunes by implementing iterative change from within the ranks of the workforce.

With the use of applied tools and techniques, key takeaways and engaging graphics, this book keeps the reader engaged from cover to cover.

So, join Abbie on her agile journey that is packed with intrigue, suspense, humour and perhaps even a little romance…

Genres: Business

230 pages, Paperback

Published September 15, 2021

Reviews

[Caitlin · Rating 5 out of 5]

I’m always searching for insightful resources that address the multifaceted nature of driving change across an organization. I recently read Brainy Glue: Making Change Stick, a gift from Robert Snyder, and it exceeded my expectations!

The book follows Abbie Townsend, a talented business analyst, as she tackles a potential PR crisis for her client. What stood out to me was the authors' ability to intertwine practical business analysis techniques with innovative, real-world solutions. Abbie’s approach emphasizes the importance of engaging employees at every level, which is essential for successful change.

I wholeheartedly recommend Brainy Glue to anyone involved in business transformation. It offers a fresh perspective on making change stick and empowers leaders to create lasting impact. Kudos to Ian Richards and Filip Hendrickx for crafting such an important guide for our industry!

[Psyckers · Rating 4 out of 5]

This is a great story showcasing how an internal 'crazy' idea can help solve a business issue and can become a fundamental part of the business service.
Each chapter goes through the premise, logic of each Business Analysis concept and how it applied in the story. Though it is a fictionalised story, I would imagine, like many of my BA colleagues have found, there is truth in the approach and for many of us, we have our own stories of how we applied it.
This is excellent reading material for any budding Business Analysts or anyone wishing to realise a better way to do something in their job.

[Colin Parfitt · Rating 2 out of 5]

I really wanted to like this - a fictional BA works through a problem with lots of examples. Unfortunately, there is a lot of not very interesting story to wade through to get to the examples, and then it's not easy to find the examples once you want to refer back to the book,