In The Sales Development Framework, David Dulany and Kyle Vamvouris lay out a proven approach detailing how to start, lead, manage, and accelerate your Sales Development program. Whether you are a seasoned executive who needs to jumpstart an existing program, a Manager running a team, an aspiring Team Lead, or a Sales Development Representative (SDR) who wants to step into a leadership role, this book will help you develop a course for success with your team, in your company, and your career.
If you're looking for an intellectual book that goes off on ideas and theories this is not your book. If you're looking for a book that is almost a workbook that guides you through building an excellent SDR team....this is the book for you. I felt like I had a checklist of things to address with my teams. It's like I had a coach with me. This book is great. If you're starting a team, if you're rebuilding a team, if you just want to make your team better...start here.