An advanced training guide for financial professionals covering all aspects of investment and financial seminars and presentations. The book gives financial advisors the skills they need to conduct high-impact presentations that lead to business. It's filled with hundreds of ideas and action-oriented strategies for making your seminars a success.
Those of us who have done presentations know what we should and could do for an excellent event to take place. The core issue is whether we are ready and willing to practice and prepare for the event. This book is a good reminder of the techniques that may work well, especially for sales purposes. I think there are better books on presentations with a more meaningful and interactive approach. However, I currently use this one as a reference before I make presentations.
This was a great book I read when I was doing a-lot of seminars as a Certified Financial Planner.I used seminars as a great way to expand my business and also enjoy public speaking. This book is more industry specific than a basic guide to seminar speaking dynamics.It is a must read for Financial professionals!