Business Communication: Developing Leaders for a Networked World

by Peter W. Cardon

Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives.Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text.The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message.

Genres: Business, College

1371 pages, Kindle Edition

First published September 6, 2012

Reviews

[Alexandra · Rating 4 out of 5]

Read this for a graduate course. This book shows effective communication in the business world that most people can use in their careers. There was information I will be taking with me into my teaching career. it would be cool if they made a teaching focused communication textbook.

[Chilly · Rating 5 out of 5]

Good

[Courtney Cronon · Rating 5 out of 5]

Riveting
🤣