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The Dirty Word - The word that fills people with dread is the key to business freedom
The Dirty Word is the CEOs key to "unlock business freedom".
"This book will help you square that circle and set your business up for future-proof sustainable success." Samantha Seaton, CEO of Moneyhub Enterprise
Why is business growth so hard? Why don't things happen as they are meant to? How can you help employees deliver brilliant work, consistently?
Alister Esam was a frustrated CEO and Founder who felt so passionately about his business he worked 80 hours a week trying to make everything perfect. At the same time he drove his demotivated employees up the wall, heaping yet more stress on himself. He found salvation in a surprising place - process.
People associate process with control, monotony and the death of creativity. A Dirty Word to avoid. As a CEO, Alister discovered the truth - if implemented correctly process can;
Provide employees with empowerment, autonomy and creativity
Give you business freedom and total reassurance things are running correctly
Massively accelerate improvement by harnessing your team's collective brainpower
The Dirty Word looks at why process is so important and why people get it so wrong. As the world emerges into a new way of thinking, now is the time for a way of working which can change the whole culture of a business.
"In this excellent book, based on his own experiences in building successful SME’s, Alister shows how to implement processes in a way that encourages, rather than stifles, creativity and continuous improvement.”
ROB WHITTAKER, Group Chairman at Vistage UK
“In this self-help guide for business owners drowning in abandoned processes that used to make their business work, Alister shows how to bring calm to the chaos of running a business.”
CLAIRE EDMUNDS, Founder & CEO of Clarify
“In today’s fast-paced business world, there has never been a more important time for business to drive productivity and resolve the conflict that exists between greater staff autonomy and the need for business to deliver repeatable excellence.”
RORY WATERER, Managing Director of Urban Planters
“In a rapidly changing world, with increasingly flexible working practices, there has never been a more critical time to understand and implement this approach.”
DAVID YOUDS, Founder & CEO of Bedrock Healthcare
“This book opened my eyes not only to the power of process but how it impacts vision, culture and the people at the heart of your plans.”
WARREN RICHMOND, Founder & CEO of Situ Live
"This book will help you square that circle and set your business up for future-proof sustainable success." Samantha Seaton, CEO of Moneyhub Enterprise
Why is business growth so hard? Why don't things happen as they are meant to? How can you help employees deliver brilliant work, consistently?
Alister Esam was a frustrated CEO and Founder who felt so passionately about his business he worked 80 hours a week trying to make everything perfect. At the same time he drove his demotivated employees up the wall, heaping yet more stress on himself. He found salvation in a surprising place - process.
People associate process with control, monotony and the death of creativity. A Dirty Word to avoid. As a CEO, Alister discovered the truth - if implemented correctly process can;
Provide employees with empowerment, autonomy and creativity
Give you business freedom and total reassurance things are running correctly
Massively accelerate improvement by harnessing your team's collective brainpower
The Dirty Word looks at why process is so important and why people get it so wrong. As the world emerges into a new way of thinking, now is the time for a way of working which can change the whole culture of a business.
"In this excellent book, based on his own experiences in building successful SME’s, Alister shows how to implement processes in a way that encourages, rather than stifles, creativity and continuous improvement.”
ROB WHITTAKER, Group Chairman at Vistage UK
“In this self-help guide for business owners drowning in abandoned processes that used to make their business work, Alister shows how to bring calm to the chaos of running a business.”
CLAIRE EDMUNDS, Founder & CEO of Clarify
“In today’s fast-paced business world, there has never been a more important time for business to drive productivity and resolve the conflict that exists between greater staff autonomy and the need for business to deliver repeatable excellence.”
RORY WATERER, Managing Director of Urban Planters
“In a rapidly changing world, with increasingly flexible working practices, there has never been a more critical time to understand and implement this approach.”
DAVID YOUDS, Founder & CEO of Bedrock Healthcare
“This book opened my eyes not only to the power of process but how it impacts vision, culture and the people at the heart of your plans.”
WARREN RICHMOND, Founder & CEO of Situ Live
173 pages, Paperback
Published August 1, 2021
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October 13, 2021
If you want your business to run itself successfully, without you having to control everything and killing the creativity of your staff, then you need to read this book.
Learn how to work less hours, achieve more and create the culture your business needs to deliver great things. Alister knows, he lives in the real business world!
Learn how to work less hours, achieve more and create the culture your business needs to deliver great things. Alister knows, he lives in the real business world!
Displaying 1 of 1 review