"Are you a young man with the ability to sell aircraft?" So read the advert in Flight International in 1972. Three months later David joined Britten-Norman, selling aircraft ever since navigating around wars, coups, aircraft accidents, bankruptcies, medical scares and economic collapse in Africa and Asia. When joining Bombardier he started selling the Challenger, Regional Jet and Dash 8 aircraft but for 23 years focused on the sale of the ultimate aviation the business jet. "Having sold aircraft all my working life I was not of a mind to change direction, nothing else entered my mind."
I loved this book and am fortunate to have stumbled upon it. Few can understand the significance and challenges in aircraft sales and truly appreciate the art that it is. Dixon's memoir remarkably shares both sides in the airline and business jet world, even taking the opportunity to extrapolate on when those two worlds overlap.
I appreciated his candid and casual style in sharing not only successes, but failures. It was a great account! I wish later years were talked about in more detail as the earlier ones were, but can appreciate privacy concerns which may have contributed to certain vague areas.
Overall, an excellent read for a unique niche in the aviation industry.