The New Farmers' Market: Farm-Fresh Ideas for Producers Managers & Communities

by Vance Corum

If you are a farmer, market manager or city planner and want to succeed at farmers markets, The New Farmers' Farm-Fresh Ideas for Producers, Managers & Communities is the book for you! Written by Vance Corum, Marcie Rosenzweig, and Eric Gibson, The New Farmers' Market covers the latest tips & trends from leading-edge sellers, managers and market planners all over the country. FARMERS/ Best products to grow & sell; insurance, rules & regs; booth design & structure; product display & appearance; containers; line handling; bagging/packaging; sampling; price signs & labels; setting prices; cash-handling & security; recordkeeping; hiring & training employees; selling tips & styles; customer service; educating customers about products; recipes; boosting sales via the internet, & more! MARKET MANAGERS/ Planning & starting a market, recruiting farmers; market master; legal advice, rules & regs; 46 pages on special events; co-promotions with community groups; media coverage; market newsletter; setting up a market web site; market issues including farmer-grown, market mix, supermarket competition, etc.; building community support & educating the public about local agriculture; farmers' market resources (articles, books & tapes, web sites, etc.), & more.

272 pages, Paperback

First published March 1, 2001

Reviews

[heather utah · Rating 4 out of 5]

This book is full of great promo ideas for markets and makes me realize just how behind Canada is (east coast anyway) on the local food movement. A lot has changed since 2001 but as a market manager, many of the problems remain the same. A book cannot teach one how to recruit new talent or effectively write a grant but it comes pretty close to bonafide experience. I would recommend the AMPQ to read this!

[Interceptor · Rating 5 out of 5]

The handbook for starting a farmers' market.

[Dr. K Reads · Rating 4 out of 5]

A nice practical guide to starting a farmers market but it is a bit idealistic and there are gaps in knowledge that would leave the strategic manager hanging. However, a good place to start