Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing

by Jim Tobin, Lisa Braziel

An essential read for any marketer looking to understand how blogs, podcasts, social networks and other Web 2.0 tools can help you connect on a deeper level with your customers and prospects.

196 pages, Paperback

First published November 5, 2008

Reviews

[Megan Willoughby · Rating 4 out of 5]

When I started my new job at GCA Technology Services in June 2009, I was responsible for defining our social media strategy. I had used Facebook and LinkedIn before, but wasn't sure how to go about and use in the the B2B world. This book makes exploring social media for business fun. It dives into the various forms of Web 2.0 (Webinars, Pod casts, blogging strategies, Twitter, social networks) and shows how they can all "mingle."

Great resource book for anyone who wants to better understand Marketing and Web 2.0 for B2B.

[David Feinstein · Rating 5 out of 5]

The author does a good job of introducing you into what Social Media is, why you need to pay attention to it and how you can use it to help your business.

The Cocktail Party analogy is great for understanding how to successfully participate in social media.

Yes, there's more to marketing than just messaging and more to business than just competing. Is it possible that there's even more to life than just working? Why not join the party?

[Mary Louise]

Written by a fellow on a social network I belong to. Got rave reviews from many other members. Something to think about, creating a social media plan before jumping in.

[Teresa · Rating 2 out of 5]

Read it for work. Interesting, not sure i learned anything i didnt already know.

[Scott · Rating 4 out of 5]

Great insight on getting your firm involved in social media. Get the right team and the right people working on social media. Aporopriate behavior for compaines online to connect with customers.